SEO Basketball Marketing

SEO Basketball Marketing & Your Business

SEO stands for Search Engine Optimization and SEO Basketball Marketing is critical to your business.  When a young basketball player or parent looks for a basketball trainer, they often turn to their Iphone or computer and Google search for a solution to their problem.  Where you rank in the results of their google search will greatly affect your bottom line.  If you show up on page 2 for keywords that prospective customers use in their google search, you better have an amazing Plan B.  Our clients who rank in the top 3 results for google searches receive a steady flow of leads that boost their business.

SEO Basketball Marketing And Do – It – Yourself Approach

You may be very smart and have abundance amounts of time to learn SEO, web design, content marketing, link strategy, Social media alignment, and ability to learn Google Algorithm changes on a near daily basis.  If you do have the time and have no higher return on your time, then you may be able to do it yourself.  Our way will be  a stronger return on investment of time and money but we wish you luck.  If you nail everything doing it yourself, you may see results in about a year depending on your competition.

SEO Basketball Marketing and Buzzworthy Basketball Marketing

Buzzworthy has a track record of highly ranked websites in the top 50 major markets.  Our network of sites is stronger than the sum of the individual parts.  Our domains have in many cases aged in Google and are recognized accordingly.  Thru economy of scale in multiple markets, we can pass on savings to you that you would otherwise miss out on .  SEO Basketball Marketing is our strength and we look forward to building your business.

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Buzzworthy To Present On Bootstrapping At RISE Conference

Buzzworthy Basketball Marketing Presents At Rise Conference Buzzworthy Basketball Marketing will present at Austin’s RISE Conference:  

What is the RISE Conference?

“Must-Attend 2013 Conference for Entrepreneurs” by Forbes Magazine.

RISE – a Relationship & Information Series for Entrepreneurs – is a nonprofit program that hosts an annual series dedicated to empowering entrepreneurs through a free, crowd-sourced, decentralized conference in which entrepreneurs connect and exchange ideas that inspire the entrepreneurial spirit. Founded for and by entrepreneurs in Austin, Texas in 2007, RISE has grown into an ongoing annual program serving thousands of entrepreneurs and featuring a format that is hands-on and high-energy.


What The Heck is Buzzworthy Basketball Marketing Presenting on?

Melissa Tyree of Itography asked if I would co-present on the subject of:

Bootstrapping Your Startup…Without Getting The Boot From Your Family

My number one secret I will be sharing is to marry up and get lucky with some great kids, but we will also be discussing the challenges and opportunities the balancing act between startups and family that we all face.   We will share our top ten hacks and tips for saving time and keeping a healthy life / work harmony.


Who Are the Other Co-Presenters?

Melissa Tyree – Founder of Itography

Jason Jaymes – Founder of Apptive

Geraldine Smythe – Founder of Culture Booster


When and Where?

2:00PM, Wednesday, May 15

Tech Ranch Austin

9111 Old Jollyville Road, Suite 100
Austin, TX 78759


What Other Conference Sessions Are Available?

I am pretty honored to be colleagues of some of these wonderful leaders and presenters.  Here is the bountiful schedule:


Register Here:…without-getting-the-boot-from-your-family



I found our Infographic of  the Week addressing the topic of whether or not I should invest time on another social media network.  My feelings are that I can only spread myself so thin and want to pick two or three platforms and contribute meaningful value to the basketball entrepreneur community.

Should Your Basketball Training Business Be On Pinterest?

After looking thru the infographic, I have decided that visual content is important.  That I need to do a better job capturing meaningful moments in my basketball business and sharing that.  I am putting Pinterest in the someday maybe list that I will revisit once I have demonstrated a greater commitment to capturing, gathering and curating visual assets.

Should Your Business Be on Pinterest? Find Out [INFOGRAPHIC]
via: Should Your Business Be on Pinterest? Find Out [INFOGRAPHIC]

100 Topics To Tweet About


With every new basketball training client we are faced with the opportunity to improve the life of a young person.

With every challenge that stands in our way, we can feel the pressure of knowing we are being watched and judged.

Our basketball based business is often judged by some unusual metrics.  Our bottom line often ignored.  And our choice of a profession is even laughed at by some.

Are we creating winners?  How do we measure success?  How do we design the daily activities of our business around success and winning?

Basketball Coach John Wooden breaks down the difference and some tips for us to create winners and success in our players, children, and ourselves.



Be Credible

Get Found

Profit From Your Passion


Thought leaders are inherently credible and usually easily found.  Are you a thought leader in your basketball community?  Is your basketball business liked and trusted?  Do people call you for advice?  I am a basketball trainer but get about 10 calls per month  from people looking for AAU basketball teams.  Often I get the voicemail message and have other more profitable tasks to handle.   I still take the time to call people back and give them 5 minutes of my time.  It is the responsibility of a thought leader to serve.

We provide basketball training to about 100 kids.  Injuries are a part of the game and can be an overwhelming experience for parents.  We put together a list of doctors who came highly rated in our interviews of doctors, therapists, coaches, and other parents.  This list would be an example of one of our thought leadership activities.  It positions us as a thought leader and the reward is you slowly earn trusted adviser status.

Be a servant leader and share your experience and thoughts.  Profiting from your passion is not always a  monetary reward.   It is the privilege  of giving as a thought leader.  If you can share some of your proven thought leader activities, we would love to hear them.


educational basketball video marketingConsidering starting down the road of video marketing thru the use of educational basketball videos?

Many basketball trainers have this on their someday maybe list.  With the arrival of HD video cameras on your iphone, there are few obstacles to getting started.  Here are some recommendations:

1.  Plan your story in advance.

2.  Keep it under 3 minutes.  If you want it longer, make it a 3 part series etc.

3.  Be authentic.  Don’t try to go from Playground Legend to Matt Lauer when the director says “Action.”

4.  Don’t have a director?  Get a tripod.

5.  Rent some decent lighting from your local camera equipment shop.  Way cheaper than you think and basketball gyms tend to have terrible lighting further worsened by wooden floors.

6.  Upload it and do some editing with Windows Moviemaker- it is free and probably already on your computer.  The software is very, very intuitive and easy to learn.  iMovie works well too for Apple peeps.

7.  Don’t let the perfect get in the way of the good.  Publish.  Ship.  Produce.

8.  Have fun.

Here are some more tips by a master of educational videos.  Sal Khan of the Khan Academy.  His videos have been viewed 240 million times.  Full article in Fast Company inspired this post.

Del Harris and “On Point” Leadership


I recommend this book by Del Harris.  I met him many years ago in Manhattan Beach California and he was a class act.  Spoke with him via email and he shared the details of his new book drawing parallels between point guard leadership, servant leadership, leading from multiple roles, and Biblical stories as well.  Good stuff.  Thanks Del!


How do we separate the trendy (and sometimes trashy) from the hidden gems that can deliver value to our lives and bottom line?

Choosing business books to read can be difficult.  We would love to get hear your favorites and a soundbyte as to the value they delivered to you.  Here is a cool info-graphic that takes thru the process of selection.  Please add your comments.  Basketball business recommendations are cool, but this is a big picture question.

Of the books below I can recommend the following:


Good to Great


The Lean Startup (although I prefer a similar work called Running Lean by Ash Maurya)

Inbound Marketing

Purple Cow (or anything Seth Godin)

The 4 Hour Work Week (with a disclaimer that I think the premise is somewhat ridiculous- there are some very interesting tidbits in the book that we can all use.)

What can you share?



Which Business Book Should You Read?

By Digital Marketing Agency Koozai